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The National Association of College and University Business Officers recognizes that higher education institutions are under increasing pressure to find new efficiencies at their institutions and to demonstrate that they are being good stewards of public dollars.

Colleges and universities are embracing analytics and using data, technology, and specialized knowledge to answer questions, reveal institutional needs, predict outcomes, or improve financial performance.


Analytics: Informing Decisions in Higher Education

Higher Education Data Analytics Framework

In preparation for NACUBO’s first Integrating Analytics Forum in 2018, the Analytics Advisory Group designed the Higher Education Data Analytics Framework to guide the program’s curriculum development. Recognizing that students are our most important constituent group, the group identified culture, capacity, analytical questions, and return on investment as key components of the framework for understanding how analytics informs decisions in higher education.


Business Officer Magazine

Review articles related to higher education’s integration of analytics to achieve institutional strategic goals.

Data Analytics Series

Mission Multiplier

In this article, an analytics expert discusses the critical role of data analytics in empowering campus leaders and staff to advance their institution's mission and improve student outcomes.


The Analytics Imperative

NACUBO president and CEO, Susan Whealler Johnston, makes the case for the use of analytics for strategic decision making in higher education; to propel analytics initiatives, business officers must participate in campuswide collaboration.


Ethics at the Core

This article calls attention to the importance of having appropriate data analytics policies and practices in place to ensure institutions are equipped to ensure ethical use of analytics and assure student privacy.


In Tandem
The authors of this article, one a chief analytics officer and the other a chief information officer, give insights into the importance of collaboration in campus efforts to make data-informed decisions to advance the college mission.

Connecting the Dots
In this article, the authors explain how data, department goals, and their institution’s strategic plan are intertwined and how analytics have improved decision making.

What’s in Your Data?
The authors of this article share case studies from institutions that used predictive analytics to forecast enrollment, optimize financial aid, and improve student success.

Data 411
This article describes the value data in the decision making processes for colleges and universities and highlights the role of chief business officers in facilitating a data-informed culture.

Multipurpose Data
This feature article explores several campus examples of informed decision making and discusses the emphasis NACUBO will be placing on “integrating analytics to inform decision making” in 2018.



Analytics to Predict Student Enrollment, Retention, and Success
See how a predictive analytics model can inform financial aid decisions and help students succeed.

The ROI of Student Success
An expert panel shares an in-depth example of financial modeling and continuous improvement at a community college and other types of institutions across the country.

Program Costing: Increasing Net Revenue through Efficiency
The Minnesota School of Nursing uses analytics to enhance revenue by making informed scheduling decisions to better meet student needs.

Analytics that Support Planning, Budgeting, and Results
Two very different institutions, a community college and a four-year university, use business analytics to provide leaders with information to improve planning and budgeting decisions.


Lindsay Wayt

Director, Analytics


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