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Business Officer magazine, now publishing bi-monthly, reaches nearly 41,000 campus decision makers with in-depth features on timely topics, how-to articles, analyses of legislative and regulatory developments, and interviews with movers and shakers within higher education.

Business Officer Readers At-a-Glance

Business Officers readers at a glance infographic.

 

Award-Winning Content

Business Officer magazine has garnered national recognition, including numerous Excel Awards presented by Association Media & Publishing:

  • 2018 Silver, General Excellence
  • 2017 Silver, Single Topic Issue
  • 2016 Bronze, Cover Illustration
  • 2016 Silver, Single Topic Issue
  • 2015 Silver, Single Topic Issue

2020 Four-Color Print Ad Rates

Size 1x 2-3x 4-6x
Full Page $5,885 $5,565 $5,300
Full Page
Premium Position
$6,995 $6,645 $6,295
Half Page $4,065 $3,850 $3,635
Spread $9,095 $8,670 $8,240
Cover 2 $7,275 $6,900 $6,525
Cover 3 $6,800 $6,460 $6,120
Cover 4 $7,925 $7,550 $7,125

Available Discounts

NACUBO members receive an additional 10% off their advertising as a benefit of supporting their association through their membership dues.

Recognized advertising agencies are eligible for a 15% agency discount.

 

2020 Editorial Calendar and Deadlines

Issue Focus Reservations Due Materials Due
January/
February
Data Analytics plus Accounting and Financial Reporting Dec. 5, 2019 Dec. 10, 2019
March/April Endowment and Debt Management: Coverage of 2020 NACUBO-TIAA Study of Endowments plus Finance Feb. 3, 2020 Feb. 10, 2020
May/June Preview of NACUBO 2020 Annual Meeting in Washington, DC, plus Energy and Efficiency April 6, 2020 April 13, 2020
July/August NACUBO 2020 Annual Meeting June 4, 2020 June 9, 2020
September/
October
Coverage of NACUBO 2020 Annual Meeting plus Facilities Aug. 6, 2020 Aug. 11, 2020
November/
December
Planning and Budgeting plus Technology and Campus Operations Oct. 5, 2020 Oct. 13, 2020

2020 Business Officer magazine editorial calendar and deadlines.

 

Business Officer Monthly e-Newsletter

NACUBO recently began publishing a monthly e-Newsletter highlighting articles from the magazine that give vital information from campuses across the country and the external factors affecting them. The Business Officer monthly e-Newsletter is delivered to more than 42,100 business officers and their staff and is another great option to reach and influence your target audience, while supporting their national membership association. The e-newsletter average open rate is 20.7% and the average click rate is 3.1%.

Publication Dates Due Dates
Jan. 21 Jan. 7
Feb. 3 Jan. 21
Mar. 16 Mar, 2
April 13 April 1
May 11 April 27
June 8 May 26
July 6 June 22
Aug. 3 July 20
Sept. 14 Sept. 1
Oct. 13 Oct. 1
Nov. 23 Nov. 9
Dec. 7 Nov. 23

 

e-Newsletter Advertising Rates

Size 1x 2-3x 4-6x 7-12x
Featured/Top $4,500 $4,200 $3,995 $3,500

 

 e-Newsletter Mechanical Specifications

  • Graphic content: Logo with call to action
  • Graphic size: 468 x 60 pixels
  • File type: High-resolution images preferred; static JPEG format accepted
  • Hyperlink: The logo will be hyperlinked to your URL

 

Print Magazine Format and File Requirements

Preferred Format: PDF/X-1a:2001
Accepted Format: PDF version 1.3, Acrobat 4.0 (flattened PDF)

  • All colors must be CMYK or grayscale (not RGB or spot color)
  • All fonts must be embedded in the file
  • Maximum ink density of 280% is recommended
  • Black text less than 12 point should be 100% black only, not “rich black” including other colors
  • Image resolution recommended: 300 dpi for color or grayscale images and 1,200 dpi for fine art
  • Live matter not intended to bleed should be 3/16” or more from trim
  • DO NOT include any crop marks in the image area. The final ad file should contain only the ad
  • Full Page and Spread ads must include a 1/8" bleed on all sides

 

Print Magazine Mechanical Specifications

  • Magazine Trim Size ................... 8-3/8” x 10-7/8”
  • Bleed Spread ............................ 17-1/8” x 11-1/8”
  • Full Page with 1/8” Bleed .......... 8-5/8” x 11-1/8”
  • (Live Area = 3/16” within trim)
  • Half-Page Horizontal ................. 7-1/8” x 4-5/8”
  • Half-Page Vertical ..................... 3-3/8” x 9-5/8”

 

General Policies for Advertisers

The advertiser assumes liability for the content of all advertising printed and also assumes responsibility for any claims related to that content. All advertising is subject to approval of the publisher. Individuals or organizations not known to NACUBO may be asked to pay in advance for the first insertion of an advertisement.

Cancellation of and changes to space reservations must be received in writing prior to the published space reservation deadlines.

Alterations to materials must be received prior to published-materials deadlines. NACUBO reserves the unrestricted right to reject any advertising at any time. Failure to publish an advertisement invalidates the order only for that insertion but does not constitute a breach of contract.

All positions, other than premium ones, are given on a space-available basis.

Position requests will be filled to the greatest extent possible but cannot be guaranteed, except for cover and paid premium positions.

Contact

Emily Hirsch

Manager, Business Development Operations

202.861.2538


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