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Read articles, case studies, and podcasts related to higher education’s integration of analytics to achieve institutional strategic goals.



The Analytics Imperative

NACUBO president and CEO, Susan Whealler Johnston, makes the case for the use of analytics for strategic decision making in higher education; to propel analytics initiatives, business officers must participate in campuswide collaboration.

Ethics at the Core

This article calls attention to the importance of having appropriate data analytics policies and practices in place to ensure institutions are equipped to ensure ethical use of analytics and assure student privacy.

In Tandem

The authors of this article, one a chief analytics officer and the other a chief information officer, give insights into the importance of collaboration in campus efforts to make data-informed decisions to advance the college mission.


Case Studies

Change With Analytics

NACUBO collaborated with AIR and EDUCAUSE to curate case studies about the use of analytics at colleges and universities. Case studies on this resource page address topics such as the use of analytics to create efficiencies within student financial services, monitor and forecast enrollment, improve student engagement and success, and others.



IHEP's Data-Informed Efforts to Help Students Complete and Succeed

In this NACUBO in Brief podcast, NACUBO's vice president for policy and research, Liz Clark, speaks with the interim president of IHEP, Mamie Voight, about her organization's efforts to create equitable and innovative degree pathways to help students and institutions.

Protecting Student Privacy and Information Security in a Federal Student Data System

In this NACUBO in Brief podcast, NACUBO's senior director of government affairs, Megan Schneider, speaks with Joanna Gramma, senior consultant at Vantage Technology Consulting Group, about centralizing a new set of higher education student and institution data at the federal level.

Lorelle Espinosa on Race, Equity, and Student Demographics in ACE's Latest Report

In this NACUBO in Brief podcast, NACUBO's senior director of analytics, Lindsay Wayt, speaks with Lorelle Espinosa, research vice president at the American Council on Education, about the association’s recent Race and Ethnicity in Higher Education report.


Lindsay Wayt

Senior Director, Analytics



Jackie Agustin

Manager, Analytics and Research


Related Content

Projecting College Closures Draws Scrutiny and Demands Self-Reflection

NACUBO President and CEO Susan Whealler Johnston shares her deep concern with a recent attempt to predict colleges' demise and offers guidance for communicating your financial information.

6 Ways to Improve Your Analytics Use

NACUBO convened six chief business officers who participated in the 2019 NACUBO Study of Analytics to discuss how they are navigating challenges and creating data-informed cultures at their institutions. Read the advice from these institutional leaders in the brief 6 Ways to Improve Your Analytics Use.

With $500,000 Grant, Higher Education Associations Will Help Colleges and Universities Accelerate Analytics Use

Funding from the Gates Foundation will support student success efforts in a collaborative project from NACUBO, EDUCAUSE, and the Association for Institutional Research.