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2020 Tuition Discounting Study

The annual NACUBO Tuition Discounting Study (TDS), sponsored by Vemo Education, measures institutional tuition discount rates and other indicators of institutionally funded scholarships awarded to undergraduates attending private, nonprofit (independent) colleges and universities. See the TDS Glossary for more information. The 2020 TDS survey instrument and help text are also available.


The 2020 TDS includes data from 361 private nonprofit colleges and universities, and provides information on tuition discount rates during academic year 2019-20 and estimates for 2020-21. See also:

The report is available at no cost to all staff at participating institutions, and for purchase to other NACUBO members and nonmembers.

A webcast, Results From the 2020 NACUBO Tuition Discounting Study, is available free to NACUBO members. Originally broadcast June 30, 2021, the webcast reviewed the study findings and provided details about the pricing and enrollment strategies private colleges implemented to deal with the effects of COVID-19.

How to Access the Study

Survey participants may access the 2020 Tuition Discounting Study for no charge through NACUBO's Online Research Portal with the steps below:

  1. Click Member Login
  2. Use your institutional e-mail address and NACUBO membership password to log in
  3. On the next page, select NACUBO Research Studies link from the menu
  4. Click Access Online Research link
  5. Select 2020 NACUBO Tuition Discounting Study from the list


Benchmarking Tool Update

**PLEASE NOTE** The NACUBO Online Benchmarking Tool is no longer in service. We hope to have a new service in the future. Please contact the NACUBO Research team if you need benchmarking services. We apologize for any inconvenience.


Sponsorship Information

NACUBO wishes to thank Vemo for their valuable support of the 2020 Tuition Discounting Study.

Vemo Education transforms the way schools attract students and measure outcomes. Colleges and workforce development organizations leverage Vemo to align tuition with student success. From reimagined financial aid packaging to data-driven enrollment management, Vemo partners with schools to advance clear strategic objectives: higher yield, improved retention, and accelerated completion.


For more information about supporting the TDS, please contact our business development team at or visit our Corporate Opportunities page.


Ken Redd

Senior Director, Research and Policy Analysis



Kat Masterson

Assistant Director, Research and Policy Analysis


Related Content

Results From the 2020 NACUBO Tuition Discounting Study

On-Demand | Originally Broadcast June 30, 2021

NACUBO Student Financial Services Benchmarking Report

The annual Student Financial Services (SFS) Benchmarking Report examines trends in student financial services operations, staffing, and SFS operating budgets at NACUBO member colleges and universities.