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Great Hospitality is Great Business

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The Solutions Exchange

By Jonathan Duffy, vice president of technology and innovation,, Aramark Collegiate Hospitality and Gary A. Williams founder and CEO, wRatings

Beyond “just” dining, the campus dining and hospitality program can be a vehicle for students to engage with each other and their university—and we have uncovered a mechanism to measure and grow this emotional connection.

The initial premise behind this research was simple, the thought that improving the student experience would help attract prospective students, nurture, and retain existing students, and ultimately create students with a lifelong affinity for their school.

What we did not know is whether improving the student experience would impact the financials of dining. Would superior Hospitality Performance really pay off? It turns out, great hospitality is great business.

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