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Tadu Yimam is Vice President, Digital Engagement at the National Association of College and University Business Officers (NACUBO), a membership organization representing more than 1,700 colleges and universities across the country. Yimam is a member of the NACUBO executive leadership group and is responsible for the full range of membership activities for NACUBO, marketing design, oversees all information technology and infrastructure for the organization, and maintains all levels of publishing. She has been widely recognized as an association leader in advancing innovative technologies and providing guidance on developing strategic marketing across the sector.

She is a recipient of the ASAE Foundation Innovation Grant, Association Young & Aspiring Professional Awardee (Association Trends), and the DCA Live - Association Innovator Awardee.

Yimam grew up in Maryland where she continues to live today and was raised with the motto, “To whom much has been given, much is expected.” She is a graduate of University of Maryland-College Park majoring in both Marketing and Logistics Transportation with a certificate in Public Leadership from the College Park Scholars Program. Most recently, Yimam completed the Executive Leadership Program for Professional Writing from Georgetown University.