As an administrator, Perlmutter is nationally known for his expertise on fundraising through his writings and raising support for and launching the nation's first undergraduate certificate program to train development officers. He has helped start several Ph.D. programs and directly supervised professional and thesis-track MA programs, both on campus and at distance locations. At Texas Tech, his college has seen unprecedented growth in all metrics, including undergraduate and graduate enrollment, offsite and online offerings, retention and graduation rates, grant applications, multidisciplinary research partnerships, and risk management. The online master's program that CoMC started under his direction became the fastest growing graduate program in the history of Texas Tech. He secured the creation of a new Communication Training Center charged with working with HSTEM faculty to improve visual and oral communication to students and the public. He is consistently rated among the highest performing deans in the university by his faculty. He also chaired the TTU search committees for successful hires of Provost, Dean of Visual & Performing Arts, and Dean of Libraries. Perlmutter is the author or editor of ten books on political communication, new media technologies, and higher education published by, among others, Palgrave, Oxford, and Harvard University Press. He has written several dozen research articles for academic journals as well as more than 400 essays for U.S. and international newspapers and magazines such as Campaigns & Elections, Christian Science Monitor, Editor & Publisher, Los Angeles Times, Philadelphia Inquirer, and USA Today. He has edited a book series and served on the editorial boards of several major journals and publishing concerns. Perlmutter has been described as a “household name among American professors” because of the widespread readership of some seventeen years of his writings on academic careers and the future of higher education for the Chronicle of Higher Education. He also writes a feature on “Managing with Millennials,” dealing with generational challenges in the workplace for a business magazine. In 2018 he was awarded the Texas Tech President's Excellence in Gender Equity Award for advancing gender diversity and equity in the college. Perlmutter has been interviewed by most major news networks and newspapers, from the New York Times to CNN, ABC, and “The Daily Show.