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Dr. Jim Hundrieser is the Senior Advisor to the President and served as the inaugural Vice President for Consulting Services with the National Association of College and University Business Officers (NACUBO). At NACUBO, he is providing higher education institutions with new strategies to match ambition with aspiration focusing on revenue growth, building capacity, providing pragmatic solutions, and conducting operational assessments that focus on a bias towards action and effectiveness. Over his 30-year career in higher education, Jim has served in a variety of roles from an institutional vice president, to consultant, to faculty member, to residence hall director. The core of Jim’s work has been focused on providing ways for students to gain access to and succeed in higher education. Prior to joining NACUBO, Jim served the Association of Governing Boards (AGB) focusing on institutional sustainability with strategies to grow, partner, or build strategic business models. Jim has spent his career in higher education serving as an institutional vice president at two private and one public university. He most recently served as Vice President for Enrollment and Student Affairs at Plymouth State. Here he reengineering efforts of the undergraduate admissions department, which resulted in two straight years of record first-year enrollment with more college ready students. As Vice President of Student Development at Lynn University, he led an effort that increased first to second-year retention rates by 8 percent in two years. Jim also served in a senior role consulting for Noel-Levitz as their Vice President for Strategic Enrollment Management. There he worked with more than 50 campuses to create strategic enrollment plans, comprehensive retention strategies, and campus workshops on improving the quality of student life and learning. Jim is active in educational associations and is continually working to imagine and create new business models that ensure every student receives a high quality, rigorous, engaging, outcomes-oriented education. He holds a BS from Northern Michigan University, an MEd from Plymouth State University, and a PhD in leadership and education from Barry University (FL).