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College and universities are increasingly charged to navigate challenges—from new enrollment trends to a heightened focus on student outcomes and from public questions about the value of a degree to concerns about equity. Analytics is a key tool business officers can use to plan strategically and make critical resource allocation decisions.


However, campus-wide collaboration is necessary to ignite analytics endeavors and ensure their long-term use. This is why NACUBO partnered with the Association for Institutional Research (AIR) and EDUCAUSE to write Analytics Can Save Higher Education. Really., a joint statement that creates a sense of urgency around the use of analytics and outlines six principles to guide implementation and continued use to facilitate data-informed decisions across campuses. The statement is available at


Other resources on analytics include:


Lindsay Wayt

Senior Director, Analytics


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