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The principal charge of the Analytics Advisory Group is to advise and make recommendations to NACUBO’s president, staff, and board of directors on activities related to NACUBO’s effort to lead higher education’s integration of analytics. This charge encompasses advice and needs assessment related to foundational concepts and best practices for the effective use of analytics to inform institutional decisions to enable the achievement of strategic goals.

Members of the Analytics Advisory Group understand that student success is paramount and affects institutional viability. Advisory group members are—

  • Knowledgeable about data governance, literacy, frameworks, models, and definitions
  • Leaders in collaboration, communication, and being mission-focused
  • Experienced in assessing financial results and returns on investments
  • Capable of influencing efforts to foster a culture of data-informed decision-making

NACUBO’s Analytics Advisory Group is comprised of business officers as well as institution professionals who work in other units that collaboratively support institutions’ analytics efforts (e.g., institutional research, information technology).


Advisory Group Members

Jimmy Barnes

Jimmy Barnes

Senior Lecturer
Clemson University


Susan Cooper

Susan Guppy Cooper

Assistant Vice President, Data Analytics and Performance
Emory University


Raijanel Crockem

Raijanel Crockem, PhD

Associate Vice President, Institutional Assessment, Planning and Effectiveness
Texas Southern University


Jason Hornberger

Jason Hornberger

Vice President, Finance and Administration
Arizona Board of Regents


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Bradley Kendrex

Vice President, Finance and Administration
Arizona Board of Regents


Keith McIntosh

Keith “Mac” McIntosh

Vice President for Information Services and Chief Information Officer
University of Richmond


Jean Vock

Jean Vock

Senior Vice President and Chief Financial Officer
University of Nevada, Las Vegas


Lindsay Wayt

Senior Director, Analytics


Related Content

6 Ways to Improve Your Analytics Use

NACUBO convened six chief business officers who participated in the 2019 NACUBO Study of Analytics to discuss how they are navigating challenges and creating data-informed cultures at their institutions. Read the advice from these institutional leaders in the brief 6 Ways to Improve Your Analytics Use.

With $500,000 Grant, Higher Education Associations Will Help Colleges and Universities Accelerate Analytics Use

Funding from the Gates Foundation will support student success efforts in a collaborative project from NACUBO, EDUCAUSE, and the Association for Institutional Research.

Choose Your NACUBO Analytics Adventure

On-Demand | Originally Broadcast on June 9, 2023