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The principal charge of the Analytics Advisory Group is to advise and make recommendations to NACUBO’s president, staff, and board of directors on activities related to NACUBO’s priority to lead higher education’s integration of analytics. This charge encompasses advice and needs assessment related to foundational concepts and best practices for the effective use of analytics to inform institutional decisions to enable the achievement of strategic goals.

Members of the Analytics Advisory Group understand that student success is paramount and affects institutional viability. Advisory group members are—

  • Knowledgeable about data governance, frameworks, models, and definitions
  • Leaders in collaboration and communication
  • Experienced in assessing financial results and returns on new investments
  • Capable of influencing efforts to foster a culture of data-informed decision-making

NACUBO’s Analytics Advisory Group is comprised of business officers as well as institution professionals who work in other units that collaboratively support institutions’ analytics efforts (e.g., institutional research, information technology) as well as higher education professionals from affiliated associations.


Advisory Group Members

Jimmy Barnes
Senior Lecturer
Clemson University

Susan Guppy Cooper
Assistant Vice President, Data Analytics & Performance
Emory University

Raijanel Crockem, PhD
Associate Vice President, Institutional Assessment, Planning, and Effectiveness
Texas Southern University

Debra Glenn
Assistant Vice President for Business Services and Controller
Salt Lake Community College

Jason Hornberger
Vice Provost for Finance
University of Kansas

Bradley Kendrex
Vice President, Finance and Administration
Arizona Board of Regents

Keith “Mac” McIntosh
Vice President for Information Services and Chief Information Officer
University of Richmond
Jean Vock
Senior Vice President and Chief Financial Officer
University of Nevada, Las Vegas


Lindsay Wayt

Senior Director, Analytics


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