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Communicating to Be Convincing

February 13, 2024 | 1–2:15 pm ET | Online | Part of the Workplace Communication Series

Overview

The ability to convey your ideas persuasively is a crucial skill for business officers at all levels of organizations. Join renowned presenter Melissa Marshall for a webinar where you will learn the psychology behind persuasive communication, practice ways to tell a focused and compelling narrative, and explore techniques for resonating with an audience.

Learning Objectives

After this webinar, you will be able to—

  • Identify the key details of your argument
  • Understand the way your audience’s brain processes information and leverage that to communicate more effectively
  • Use the Assertion-Evidence Slide Design to make slides that are much more focused, understandable, and persuasive

Register for the Series

This webinar is part of the Workplace Communication Series Presented by Melissa Marshall. Visit the series page to purchase access to the whole series.

About the Speaker

Melissa Marshall believes that even the best science is destined to remain undiscovered unless it’s presented in a clear and compelling way that sparks innovation and drives adoption. She’s passionate about showing often-skeptical scientists and technical professionals that they really can change how they present for the better, without changing themselves.

For the past decade, Marshall has traveled around the world to work with Fortune 100 corporations, institutions and universities, teaching the proven strategies she’s mastered through her consulting work and her 10 years as a faculty member at Penn State University. In 2019, 2020, and 2021, Microsoft recognized Marshall’s work empowering the technical community to use PowerPoint to design slides more effectively by naming her as one of Microsoft's Most Valuable Professionals (MVP).

You’ll find that Marshall practices what she preaches with her own lively and practical talks. For a sneak peek, check out her TED talk, “Talk Nerdy to Me.” It’s been watched by over 2.5 million people (and counting).

How to Attend

After registering, you will access this event in our new learning management system

If you can't access this event, please email online@nacubo.org.

CPE Credit

Please review the new process for earning CPE credit online.


Online CPE Available

Event Information

  • Level: Basic
  • Prerequisites: None
  • Advanced Preparation: None
  • Delivery Mode: Group internet based
  • Field of Study: Communications and Marketing
  • Length: 75 minutes

CPE Information

Estimated 1.5 CPE Credits

Please note you can only earn credit for attending the event live. Each individual must register and attend separately to earn credit.

NACUBO is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website www.nasbaregistry.org.

Rates

Cancellation Policies

This webinar is part of the Workplace Communication Series Presented by Melissa Marshall. Visit the series page to purchase access to the whole series.

Member Ended February 13, 2024

$129

Non-Member Ended February 13, 2024

$219

Upcoming

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February 8–April 18, 2024 | Online

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July 22-23, 2024 | Online | Save the Date