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Tuition Discounting: Results From the 2022 NACUBO Tuition Discounting Study

October 12, 2023 | 2–3 pm ET | Online

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In academic year 2022–23, private nonprofit colleges and universities continued to significantly increase their tuition discount rates for undergraduate students. For the first time ever, average discount rates exceed 50% for both first-time, first-year students and for continuing undergraduates. While discount rates rose at most schools, net tuition revenue fell sharply in inflation-adjusted value.

It is now more important than ever for chief business officers, chief enrollment officers, and other campus administrators to evaluate their discounting and pricing strategies and the effects they have on net tuition revenue and college affordability. Additionally, in light of the recent Supreme Court decisions on affirmative action and student loan forgiveness, campus leaders will need even more guidance on how to use financial aid strategies that meet enrollment, diversity, and net revenue goals.

This webinar provides an overview of the changes in average discounting rates during the 2020–21 through 2022–23 academic years and provides more details about the pricing and enrollment strategies private colleges have considered to deal rising student financial need and other factors. The panelists will discuss the complex factors that go into new tuition discounting, enrollment, and financial aid strategies, and provide their early assessment of how strategies might need to change due to the Supreme Court’s actions.

Learning Objectives

  • Review and discuss the most recent trend data on tuition discounting and net tuition revenue.
  • Evaluate the strategies chief business officers, chief enrollment officers, trustees, and other campus leaders are considering to solve the new challenges related changes in enrollment, financial aid expenses, and potential new legal requirements related to diversity in admissions policies and practices.
  • Understand the relationship between the discount rate, enrollment, and net tuition revenue and learn how to bring balance to each component.


  • Bronté Burleigh-Jones, chief financial officer, vice president and treasurer, American University
  • Stephen Pultz, assistant vice president for enrollment, University of San Diego
  • Kathleen Masterson, assistant director, research and policy analysis, NACUBO
  • Ken Redd, senior director, research and policy analysis, NACUBO (moderator)

How to Attend

NACUBO is transitioning to a new learning management system. Registrants will receive the following via email:

  • CPE instructions and Zoom information on October 5
  • Reminder email on October 12 at 7 am ET

If you do not receive these emails, please contact prior to the start of the webinar.

How to Earn CPE Credit

Please review the new CPE instructions for webinars.

Online CPE Available

CPE Information

Estimated 1 CPE Credits

Please note you can only earn credit for attending the event live. Each individual must register and attend separately to earn credit.

NACUBO is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website







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