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Tuition Discounting: Results from the 2021 NACUBO Tuition Discounting Study

On-Demand | Originally Broadcast on October 20, 2022

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In academic year 2021-22, private colleges and universities significantly discounted listed tuition and fee prices for most students—continuing a long upward march in discount rates that only accelerated during the COVID-19 pandemic. In addition, as in-person learning shut down at most higher education institutions, many private colleges instituted new pricing strategies to account for the shift to online and learning modalities.

It is now more important than ever for chief business officers, chief enrollment officers, and other campus administrators to evaluate their discounting and pricing strategies and the effects they have on net tuition revenue and college affordability and to explore new concepts.  This webcast reviews the findings of the 2021 NACUBO Tuition Discounting Study. The webcast has an overview of the changes in average discounting rates during the 2020-21 and 2021-22 academic years, and provides more details about the pricing and enrollment strategies private colleges implemented to deal with the effects of COVID-19. The panelists will discuss the complex factors that go into new tuition discounting, enrollment, and financial aid strategies.

What You Will Learn

After participating in this program you will learn to:

  • Review and discuss the most recent trend data on tuition discounting and net tuition revenue.
  • Evaluate the strategies chief business officers, chief enrollment officers, trustees, and other campus leaders are implementing to solve the revenue challenges being brought on COVID-19 related changes in enrollment and financial aid expenses.
  • Understand the relationship between the discount rate, enrollment, and net tuition revenue and learn how to bring balance to each component.

Meet the Presenters

  • John Haller, vice president, enrollment management and new student strategies, University of Miami
  • DJ Menifee, vice president for enrollment, Susquehanna University
  • Kathleen Masterson, assistant director, Research and Policy Analysis, NACUBO
  • Ken Redd, senior director, Research and Policy Analysis, NACUBO (moderator)

How to Access the Recording

After you register, you will navigate to your NACUBO classroom to access the recording.


CPE Information

There are no CPEs offered for this event.

CPE credit is not available for on-demand programs at this time.

NACUBO is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website


Registration Assistance: 877.797.7698 or

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