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Academic Program Evaluation: Mission-Centered, Market-Smart, and Margin-Conscious

On-Demand | Originally Broadcast on November 3, 2022 | Partner Webcast

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This webcast will focus on best practices for evaluating market opportunity and program economics of an academic program portfolio. We will share how to combine data on external markets and internal capabilities, financials, and mission.

We will start by describing a data-informed approach to assess markets for academic programs. The relevant data sources help professionals understand student demand, employment opportunities, competition, and degree-level fit. We will cover how each data source has strengths and weaknesses and how schools can use this data to identify program opportunities in their market.

Next, we will share a methodology to calculate program and course economics. To ensure adequate resources for lower-margin but mission-critical programs, it is essential to understand which programs produce contribution margin. Course-level economics can identify critical levers to improve efficiencies across the institution without making dramatic program cuts.

Finally, we will present tools for modeling out scenarios that marry campus surplus/losses and the tradeoffs needed in budgeting for academic and supporting activities.

This Partner Webcast is created by Gray Associates and offered free for members thanks to their generous support.

This webcast and webcast materials (the “webcast”) are provided for general informational purposes only. The views expressed in the webcast are those of the webcast sponsor and/or individual speakers and not NACUBO. NACUBO does not necessarily endorse any information, views, products, or services discussed in the webcast.

What You Will Learn

  • Evaluate market opportunity for academic programs
  • Use a methodology to calculate programs’ margins contribution
  • Identify course cost efficiencies across the institution to avoid drastic program cuts

Meet the Presenters

  • Dr. Thomas Loper, associate provost and dean, School of Science and Management, Bay Path University
  • Pete Starrett, chief product officer, Markets; senior partner, Gray Associates

How to Access the Recording

After you register, you will navigate to your NACUBO classroom to access the recording.


CPE Information

There are no CPEs offered for this event.

CPE credit is not available for on-demand programs at this time.

NACUBO is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website

This NACUBO Partner Webcast is generously supported by:


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