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2021 Integrating Analytics Forum

November 15-16 | Online | See Schedule for Full Details


Colleges and universities are embracing analytics and using data, technology, and specialized knowledge to answer questions, reveal institutional needs, navigate challenges, predict outcomes, and improve financial performance. NACUBO's Integrating Analytics Forum provides content to help business officers tackle their data and integrate the use of analytics to inform decisions that meet institutional goals.

The 2021 Integrating Analytics Forum will be hosted online and address topics such as COVID-19, program margins, activity-based costing, data governance, student success, tools and technology, creating a data-informed culture, data visualization, resource allocation, financial aid decisions, and more. Case studies and campus expert panels provide institutional relevance.

Webcast Workshop

Meet The Presenters

  • Bob Atkins, CEO and founder, Gray Associates, Inc.
  • Mary Ann Coughlin, , Springfield College
  • Collette Creppell, , Chapman University
  • Maria Cruzet, , Mercy College
  • Troy Donoway, , Frostburg State University
  • Tiffany Ennis-Henry, , Emory University
  • Jonathan Gagliardi, , CUNY The City College of New York
  • James Guess, , The Racial Equity Group
  • Susan Guppy Cooper, , Emory University
  • Adem Gusa, ,
  • Mark Hampton, , Brooklyn Law School
  • Jose Herrera, , University of Northern Iowa
  • Adam Ingram-Eiser, , Tableau Software
  • Adam Ingram-Eiser, , Tableau Software
  • Shiva Jaganathan, , The University of Texas at Austin
  • Gina Johnson, , National Center for Higher Education Management Systems
  • Bradley Kendrex, , Chandler-Gilbert Community College
  • Paul Leef, , SmithGroup
  • Chad Marchong, , Georgia State University
  • Keith McIntosh, , University of Richmond
  • Ignacio Molina, , Maricopa Community Colleges Foundation
  • Wayland Ng, , TruED Consulting
  • Douglas Nutter, , HelioCampus
  • Bernadine Parker, , Abilene Christian University
  • Amelia Parnell, vice president for research and policy, NASPA: Student Affairs Administrators in Higher Education
  • Phillip Paulick, , University of Virginia
  • Marcus Richardson, assistant treasurer, CUNY Brooklyn College
  • Alexandria Roe, , University of Wisconsin System Administration
  • Jessica Shedd, , Tulane University
  • Pete Starrett, , Gray Associates, Inc.
  • Orkun Toros, , University of Texas at Dallas
  • Katherine Walker, , University of Virginia

CPE Information

Estimated 6 CPE Credits

CPE credit is not available for On-Demand programs at this time.

NACUBO is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website


Registration Assistance: 877.797.7698 or

Cancellation Policies

Member Member Ended November 16, 2021


Non-Member Non-Member Ended November 16, 2021


NACUBO thanks the following supporters of this event:




Day 1

Show Full Day

Day 2

Show Full Day


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