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University-Level ROI: How to Get Better Results With Less

On-Demand | Originally Broadcast on April 23, 2020

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In times of decreasing resources and increased accountability and expectations, business officers are thinking much more strategically about how to achieve more with less. The overarching question remains: how do we find ways to increase efficiency while simultaneously becoming more effective in all that we do?
This webcast, the first in a two-part series titled ROI: Making Your University More Efficient AND Effective, examines some of the macro-level challenges facing all universities today, such as declining numbers of traditional students, less support from the state and federal government, and new business model requirements.
You’ll hear from three university experts who have been on the front lines as their institutions have overcome these issues in stellar fashion:
  • Arizona State University has grown enrollments, expanded facilities, and introduced new public-private partnerships—all while maintaining a #10 ranking in the most efficient universities in the US.
  • Auburn University has grown enrollments through strategic investments in communications, admissions, infrastructure, and scholarship programs—and reached #17 on the most efficient universities list.
  • Kent State University has completely transformed enterprise operations in a positive way to deal with the ever-too-common declining enrollments of universities in the Midwest.
This insightful discussion, moderated by Paul Friga, will leave you with pragmatic ideas for improving the efficiency and effectiveness of your university or college. He will also share research findings on the four administrative investment areas that correlate most strongly with highly ranked universities.
Be sure to check out part two of the ROI series, which will delve deeper into the topic by reviewing how three universities have improved ROI at the unit level.

Webcast Leadership Finance Effectiveness

What You Will Learn

NACUBO’s professional development programs are designed to deliver the skills, concepts, and best practices for success to individuals in the business of higher education. After participating in this program, you will be able to:

  • Create actionable change based on real-world case studies of business officers facing situations similar to your own
  • Examine the relationship between spend and strategy
  • Explore the concept of ROI at the university level

Who Should Attend

  • Associate Vice Presidents of Finance, Administration, Budget or Facilities
  • Budget Directors
  • Budget Managers
  • Chief Financial Officers
  • Planning Officers

Meet The Presenters

  • Paul Friga, Clinical Associate Professor of Strategy and Entrepreneurship, UNC Chapel Hill, Vice President Strategy, HelioCampus, University of North Carolina at Chapel Hill
  • Morgan Olsen, executive vice president, treasurer and chief financial officer, Arizona State University
  • Mark Polatajko, vice president for business and finance, Kent State University
  • Kelli Shomaker, vice president for business and finance and CFO, Auburn University

CPE Information

There are no CPEs offered for this event.

CPE Credits are not available for On-Demand recordings at this time.

NACUBO is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website


Registration assistance: 877.797.7698 or

Cancellation Policies

Member Standard Ends April 23, 2022


Non-Member Standard Ends April 23, 2022