Skip to content Menu

Tuition Discounting Strategies for Mid-Sized Institutions

October 9, 2020 | 1–1:30pm ET


Even before COVID-19, administrators at many nonprofit institutions had already started questioning whether current levels of tuition discounting are financially sustainable, even as discounts continued to rise.

This free webcast will use data from the 2019 Tuition Discounting Study and SightLine to present specific strategies for COVID-19 and other trends. It will apply current research on overall competitive pricing and marketplace analyses. Join us to gain a better understanding of how COVID-19 has impacted your students’ price sensitivity and whether your current overall discounting strategy is working for your institution. You’ll also learn how to identify opportunities for targeted discounting to increase enrollment and net tuition revenue.


What You Will Learn

NACUBO’s professional development programs are designed to deliver the skills, concepts, and best practices for success to individuals in the business of higher education. After participating in this program, you will be able to:

  • Discuss new strategies to solve the revenue challenges brought on by the pandemic and other demographic shifts
  • Review and discuss how COVID-19 is impacting tuition discounting
  • Understand the recent research and data around pricing and the marketplace.

Who Should Attend

  • Chief Business Officers
  • Controllers/Comptrollers
  • Directors of Student Financial Aid
  • Vice Presidents of Administration
  • Vice Presidents of Administration and Finance
  • Vice Presidents of Enrollment Management

Meet The Presenters

  • Ashley Kern, chief executive officer and data scientist, SightLine
  • Jim Hundrieser, vice president, consulting and business development, NACUBO

CPE Information

There are no CPEs offered for this event.

NACUBO is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website


2020 Tax Forum

November 4–5 | See Schedule for Full Details | All Times in Eastern

Confronting Uncertainty by Creating Adaptable Capital Plans

Partner Webcast | November 6, 2020 | 1–2pm ET

2020 Integrating Analytics Forum

November 9–10, 2020 | See Schedule for Full Details | All Times are Eastern