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Using Data on Markets and Money to Make Collaborative Academic Program Decisions and Long-Term Program Plans

On-Demand | Originally Broadcast on December 4, 2019


Program decision making has often been a contentious, time-consuming, and political process, focused primarily on internal interests. This webcast will describe the journey towards data-informed decision making, including key success factors, risks, and lessons learned (often the hard way) in over 30 years of work in analytics and higher education. The presenters will share their proven approach that uses comprehensive, integrated data analytics to select, plan, and manage academic programs.
Tune in to learn about their methodology for analyzing the economics of academic programs using institutional financial data, including student-level tuition and discounts, courses taken, faculty wages and benefits, facilities, and other costs. You’ll also hear about the framework they recommend for using data analytics and a collaborative process that can enable institutions to eliminate small, money-losing programs that are not critical to the mission and invest the funds in important growth opportunities.

Finance Webcast

What You Will Learn

NACUBO’s professional development programs are designed to deliver the skills, concepts, and best practices for success to individuals in the business of higher education. After participating in this program, you will be able to:

  • Build a program portfolio decision-making process that incorporates data analytics with institutional judgment to identify the best programs to strengthen your mission and grow your program offerings.
  • Demonstrate how using data to make informed decisions will grow your university’s bottom line and ensure the continued financial health of the institution.
  • Integrate data analytics into your day-to-day operations and combine data with a collaborative process that promotes trust and builds consensus.

Who Should Attend

  • Chief Financial Officers
  • Presidents
  • Provosts
  • Vice Presidents of Marketing

Meet The Presenters

  • Bob Atkins, CEO and founder, Gray Associates, Inc.
  • William Massy, professor emeritus and former vice president for business and finance, Pilbara Group, Inc.
  • Melissa Morriss-Olson, provost, Bay Path University
  • Lindsay Wayt, director, analytics, NACUBO

CPE Information

There are no CPEs offered for this event.

CPEs are only available for live programs at this time.

NACUBO is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website


Registration assistance: 877.797.7698 or

Cancellation Policies

Member Standard Ends December 4, 2022


Non-Member Standard Ends December 4, 2022



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