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Reconsidering Tuition Discounting Strategies

On-Demand | Originally Broadcast on May 29, 2019

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Students Throwing Grad Caps

Average tuition discount rates at private nonprofit institutions continue to reach record levels, according to NACUBO’s annual Tuition Discounting Study (TDS). Rising costs of student scholarships and grants have led to much lower gains in net tuition revenue. As discounting continues to rise, campus leaders are considering new strategies that will achieve their enrollment and net tuition revenue goals in more financially sustainable ways.

In this webcast, you will hear an overview of the 2018 NACUBO TDS—to be released in May—and learn more about the tuition discounting strategies implemented by private nonprofit colleges and universities to increase net tuition revenue. The panelists include a campus chief business officer, chief enrollment officer, and industry consultant. The experts will discuss the complex factors that go into new tuition discounting, enrollment, and financial aid strategies.

Finance Webcast

What You Will Learn

NACUBO’s professional development programs are designed to deliver the skills, concepts, and best practices for success to individuals in the business of higher education. After participating in this program, you will be able to:

  • Evaluate the alternative strategies campus leaders are implementing to solve the revenue challenges being brought on by rising financial aid expenses.
  • Review and analyze the most recent trend data on tuition discounting and net tuition revenue.
  • Demonstrate an understanding of the relationship between the discount rate, enrollment, and net tuition revenue, as well as how to bring balance to each component.

Who Should Attend

  • Accountants
  • Board of Trustees
  • Budget Directors
  • Chief Business Officers
  • Chief Enrollment Officers
  • Directors of Financial Aid
  • Directors of Institutional Research
  • Vice Presidents of Finance

Meet The Presenters

  • Steffon Gray, assistant director, research and policy analysis, NACUBO
  • Benjamin Kennedy, , Kennedy & Company
  • PJ (Paul) Woolston, , Marian University

CPE Information

There are no CPEs offered for this event.

CPE Credits are not available for On-Demand recordings at this time.

NACUBO is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website


Registration assistance: 800.462.4916 or

Cancellation Policies

*Note: Study participants receive a 25% registration discount. If your institution participated, please wait to register until you receive the discount code by email. Please contact with any questions.

Member Standard Ends June 6, 2066


Non-Member Standard Ends June 6, 2066



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