Our Brand Story
Since 1962, NACUBO has been an indispensable source of clear, trusted knowledge for campus leaders. We provide a bold voice, collaboration, and resources to tackle higher education’s evolving challenges. Our mission is to help ensure the success of colleges and universities.
As we celebrate 60 years of being a leading authority on higher education business issues, we are launching a new logo and new branding inspired by the critical work we do with members on behalf of higher education.
Our new logo speaks directly to our work and our Strategic Blueprint. Our colors are a modern take on our old “NACUBO Blue.” The new shade is called “Future Blue,” fitting in this environment of change and innovation. Our new symbol is an abstract take on a bar graph, a direct nod to the business and finance campus leaders that we represent. Tilted on its side, though, the shape becomes reminiscent of a graduation cap and speaks to our history in higher education and our focus on student success.
We also have a new tagline: "The Voice of Higher Education Business and Finance.” Every day we advocate for thousands of college and university professionals and other stakeholders, both on and off campus, who work in higher education business and finance. The tagline speaks to our work to elevate the chief business officer’s strategic impact on campus and promote the value of higher education for students, families, and communities.
