Philanthropy, Fund Raising, and the American Capital Campaign: A Practical Guide

G. David Gearhart
NC3066, Book-Hardcover, 256 pages, 2006

Member: $41.22
Non-Member: $52.46

Author G. David Gearhart calls on his extensive experience to illustrate the steps to successful campaigning from the ground up. This practical guide covers such topics as campaign readiness; setting up a strong internal structure, realizing the volunteer advantage, staying on top of the financial details, securing the gift, developing the communications plan, and analyzing results. Includes a CD with more than 40 campaign tools.

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