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Distance Learning
Distance Learning

OD: Results of the 2016 NACUBO Tuition Discounting Study

Recorded on Wednesday, May 31, 2017 1:00 PM ET


Tuition discounting remains a controversial topic in higher education. While the discounting lessens students’ tuition burdens, chief business officers (CBOs) are faced with declining net revenue and a student population that is constantly evolving. The discounting strategies campus administrators employ to tackle these issues often have broad implications in the future.

NACUBO’s annual Tuition Discounting Study (TDS) measures institution- and student-level tuition discount rates and other indicators of institutional grant awards to first-time, full-time freshmen and all undergraduates who attend private, non-profit colleges and universities.
Results from the latest study (available May 15, 2017), with 411 participants, will be shared as well as an opportunity to review the average discounting rates during the 2015-16 academic year as of the fall 2015, and preliminary estimates for 2016-17. You will also learn more about the tuition discounting strategies implemented by CBOs at private, nonprofit colleges and universities in fiscal year 2016 to increase net tuition revenue.

The panelists will discuss the complexity of factors that go into new tuition discounting, enrollment, and financial aid strategies.


After participating in this program you will learn:

  • Review and discuss the most recent trend data on tuition discounting and net tuition revenue.
  • Evaluate the implementation strategies that CBOs, chief enrollment officers, trustees, and other campus leaders have utilized to solve the revenue challenges being brought on by rising financial aid expenses.
  • Understand the relationship between the discount rate, enrollment, and net tuition revenue and learn how to bring balance to each component.


  • Hernan Bucheli, vice president for enrollment management, Saint Mary’s College of California
  • Kathy Dawley, principal, EAB | Hardwick Day
  • Lesley McBain, and Lindsay Wayt, assistant directors, research and policy analysis, NACUBO (moderators)


  • Chief business officers
  • Chief enrollment officers
  • Accountants
  • Controllers
  • Budget directors
  • Vice presidents of finance
  • Directors of financial aid
  • Directors of institutional research
  • Board of trustees members

Course Information

  • Length: 100 minutes


    Member Registration: $189.00
    Non-Member Registration: $219.00


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