OD: Developing a Market-Informed Approach to Tuition Pricing
Recorded on: Thursday, December 12, 2013 1:00 PM ET
What You Will Learn
Gain a stronger understanding of the most accurate and reliable research methods to measure the enrollment and net tuition revenue impact of price changes.
- Understand the idiosyncratic nature of tuition pricing and why each institution has to approach pricing with an understanding of its market dynamics.
- Explore why conventional wisdom about pricing and discount strategies can often lead to mistakes.
- Learn how your own institution can begin the process of developing a more sound, robust, and viable tuition pricing strategy in order to achieve its enrollment, net revenue, and other financial and institutional goals.
Meet the Presenters
Karen Foust, Executive Vice President for Strategic
Initiatives and Vice President for Enrollment, Hendrix College
- Steve Farmer, Vice Provost for Enrollment and Undergraduate
Admissions, University of North Carolina at Chapel Hill
- Rick Hesel, Principal, Art & Science Group
- Natalie Davis, Manager, Research and Policy Analysis
Who Should Attend
- Chief Business Officers
- Chief Finance Officers
- Associate Vice Presidents of Finance
- Directors of Student Financial Services
- Budget Officers
- Length: 100 minutes
FeesMember Site Registration: $189.00
Non-Member Site Registration: $219.00
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