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Business Officer Magazine
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Business Intel

A roundup of short news articles and useful resources for business officers

TECHNOLOGY
Expanding the Reach of Health-Care Systems

Among the trends emerging in the new health-care delivery landscape is a move toward what Jeffrey Eyestone calls "retail health care," such as stand-alone primary care clinics, or those that are incorporated into other retail outlets like drug stores or even grocery stores. Eyestone, executive director of health-care solutions for J.P. Morgan, goes on to explain that by partnering with diverse organizations and services, and extending their geographic reach with specialty- and primary-care locations throughout a city or region, university academic medical centers (AMCs) are competing directly with other niche providers.

These new business models (see a comprehensive discussion on this topic in "Academic Medical Centers: Mission-Centric Role Models") are pushing AMCs to think about ways to expand their reach beyond the university's local community, in part by leveraging the institution's brand. For some, the specialty care that AMCs provide—for instance, cancer treatment—is also something that can be branded on a national or even an international scale, says Eyestone.

Imperative Process Improvements

As they transition into a retail health-care enviroment, how can AMCs sharpen their business and customer service edge? Eyestone works with nonprofit groups, higher education, and health-care organizations largely at the process improvement level and with client solutions that relate to the revenue cycle—specifically payables and receivables, and patient payment and collection. Part of his work includes helping organizations with the processes involved in establishing new business units, setting up satellite clinics, and instituting patient payment solutions.

"As basic as it may sound, putting payment systems in place that give customers the options they need and want, such as Web and mobile payments, can boost customer satisfaction," he says. "It wasn't that long ago that most of us went to the doctor and expected to be billed months later for that visit.

"Only more recently have we begun to ask patients for payment on the day of service." And now the trend is increasingly toward accepting payment everywhere that a patient shows up. "Today, most emergency rooms are even equipped for collection," he says. As such, patient payment satisfaction has become a performance metric, and AMCs now have to compete on the quality of their payment systems like any other provider, says Eyestone.

Catching Up With Corporate IT Systems

"The huge IT investments AMCs are making-and arguably must make-to upgrade systems go well beyond payment solutions to include electronic medical records, data security, data privacy, and so on," he continues.

When considering that AMCs must compete with for-profit entities that have invested hundreds of millions in their IT systems and processes to consolidate billing and centralize operations, university and AMC leaders have to consider the burden of legacy systems that may not provide the speed and functionality AMCs need to remain competitive, cautions Eyestone. "Ongoing assessment of developing technology, services, and products that can help improve quality, operational efficiency, risk management, and client relationships are critical to survive and succeed."

KARLA HIGNITE, Ogden, Utah, is a contributing editor for Business Officer.

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QUICK CLICKS

Better Data Show Decrease in DropOut Rate

http://nscnews.org

The recently released state supplement to the National Student Clearinghouse Research Center's Signature Report (published in fall 2014) demonstrates the value of counting completions of students who graduate from a school other than the one where the student first enrolled. The state-specific results show that, in the majority of states, failing to track such completions would have resulted in reporting as dropouts at least one-third of students who started in four-year public institutions.

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STUDENT SUCCESS
Update on Latinos In Higher Education

The 2015 Factbook, published by Excelencia in Education, a non-profit organization that promotes Latino student success in higher education, provides timely information about Latino student educational achievement and establishes a baseline from which to measure performance over time.

Fast Fact

In many areas of the country, developers are finding new uses for dead shopping malls, estimated at about one-third of the approximately 1,200 enclosed malls in the United States. "But there is good news: In many areas of the country developers are finding new uses for empty malls ... with 211 spaces across the country being retrofitted in one way or another. 'Malls are being turned into medical centers, colleges, elementary schools, and churches,' " says Ellen Dunham-Jones, an architect and professor at Georgia Tech, Atlanta.

"A New Life for Dead Malls," by Alana Semuels, The Atlantic, March 9, 2015.

The publication provides key insights about Latinos in America today, including:

  • In 2011, Latinos represented 24 percent of public school enrollment and are projected to represent 30 percent by 2023.
  • Latino children were more likely to live in poverty, along with African-American children, than others. In 2012, 33 percent of Latino families with children under 18 lived below the poverty level, compared to African-Americans (39 percent), Asian (14 percent), and White (13 percent) families, respectively.
  • Between 2004 and 2013, the number of Latinos earning an associate degree or higher increased 71 percent (from 3.8 million to 6.5 million).
  • By 2060, Latinos are projected to represent 31 percent of the total U.S. population.
    With more than 20 indi-vidual fact sheets, the 2015 Factbook profiles the state of education for Latinos across the pipeline, including in higher education, STEM fields, the workforce, at Hispanic-serving institutions, and the top 25 institutions graduating Latinos at every level. Some of the key fact sheets include:
  • In 2012, Latinos were the second largest racial/ethnic group in the United States, with a total population of 53 million (17 percent), while Whites were 63 percent.
  • By 2050, Latinos are projected to represent more than one-third (39 percent) of the U.S. population under the age of 5, compared to Whites (31 percent), African-Americans (13 percent), and Asians (7 percent).
  • In 2012, the majority of recent Latino high school graduates (70 percent) enrolled in college, compared to their White (66 percent) and African-American peers (56 percent).

RESOURCE LINK For more information, go to www.edexcelencia.org.

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