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In the July/August issue of Business Officer magazine, discover what college and university leaders are discussing today. With more than 26,000 decision-makers in a $400 billion higher education Business Officer magazine remains a required read for business and finance leaders in higher education.

The Value of a Liberal Arts Education. Making the case for college must include convincing an often-skeptical public that higher learning prepares individuals not only for the right job in their dream careers, but for the multiple careers-and professional and personal decisions-current-generation students will experience in their lifetimes. Preparation for the current and future workforce means equipping all students, regardless of discipline, with effective life skills. 

From College to Career. Student career development has come a long way in the past decade, as more leaders understand its crucial role in fulfilling institutional mission. Helping students identify and pursue experiences that set them on a successful and fulfilling career trajectory is likewise getting enhanced attention on campuses across the country. Through expanded and increasingly sophisticated career services offerings, today's students have at their disposal a much wider range of opportunities for gaining professional experience and building relationships with prospective employers.

Application of Big Data. Whether they call it big data, analytics, or business intelligence, higher education institutions are using metrics to make all kinds of data-based decisions. Finding trends and patterns that help to improve operations is not new, but now the academic side of campus is taking advantage of the process to increase student retention and degree completion. The article surveys examples of applied analytics campuses are using to achieve both stronger academic progress and more efficient operations.

Performance-Based Funding.
Performance-based funding ties governmental funding to predefined performance measures, such as student retention, graduation rates, and employment levels. With tightened state budgets, public institutions have encountered increased scrutiny from state legislatures responding to concerns about the rising cost of higher education. As states look to improve higher education outcomes by adopting management metrics, debate surrounds the effectiveness of the methodology of dictating funding based on performance measures. Here's a look at how some of the states are doing with this new funding focus.

 The Role of Institutions With Specialized Missions.
Historically black colleges and universities, Hispanic-serving institutions, and tribal colleges all have a mission to serve very specific populations. These three institution types share many characteristics: They often serve students with a greater depth of need than most;  it costs them more because of that fact; and  they often have fewer resources. Yet these institutions are important for population segments for which degree attainment is needed-and wanted-in order to reach our nation's goals. This article focuses on ways these unique schools are facing their particular challenges.
Results of the 2013 NACUBO Tuition Discounting Study.
Finding the right pricing formula that attracts the desired number of students while boosting net tuition revenue remains a complex calculation. NACUBO's 2013 Tuition Discounting Study indicates that colleges and universities are still struggling-some raising the discount, others tinkering with tuition price, and many finding that whatever the mix, results are anything but predictable.

 Trends in Athletic Spending.
During the past decade, spending on athletics among institutions competing in the NCAA Division I conference has been rising at a rate of three to four times that of academic budgets. Such figures are building a growing concern among higher education senior leaders that college athletic programs are not sustainable for the long term. See the kinds of strategies a number of institutions are using to rein in athletics costs and more closely align spending with academic priorities.

The Latest in Outsourcing. Tight budgets continue to fuel the quest for more efficient management of noncore activities at college and universities. Chief business officers from 10 institutions discuss when and with whom to partner, how much latitude to give the collaborator, and whether outsourcing is an option that your institution should even consider.

 Impact Investing.
The opportunity for universities to build strong endowments while addressing pressing environmental and social issues has many dimensions. An expert in the growing field of impact investing, Nancy E. Pfund explains how growing calls for divestment of fossil fuels-coupled with campus sustainability efforts-can influence shifts in investment portfolios. For example, supporting clean-tech innovation often aligns with an institution's overall mission to reduce its carbon footprint. 

The final deadline to reserve your advertising space in the July/August issue is Tuesday, June 10, as long as space remains available. Materials are due no later than June 17. You can find our 2014 media kit.


Latosha McNeal
Manager, Business Development